Enacting Your Company’s Vision Through Social Media

Valeri Bocage
CEO Powerful Women International Connections

As a society, we are enamored by social media. Having the ability to instantaneously “reach out and touch someone” is hard to resist. Every day, millions are entrenched in the world of Facebook, Twitter, Instagram, Pinterest and LinkedIn, to name a few. The growth of social media over the last 20 years has been astronomical. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. As of the second quarter of 2017, Facebook had 2 billion monthly active users.

The decision to use social media in your business to communicate, motivate, inspire, and connect is a simple one. The way in which leaders create and implement social media policy and strategies to meet their communication objectives, however, may vary from business to business. Communicating and making connections are the two major objectives regarding the use of social media, but engagement and real connections with others are what make social media successful.

How can you make sure you are sending out the correct message? After years of Tweets, Facebook and Linked In posts, how do you ensure your message continues to reflect your company’s Vision and Mission? The answer lies in getting a new set of eyes for review.

Aim Your Focus

In our monthly meetings, we were encouraging members to get involved with social media. It seemed there were few who really knew about or were interested in participating in social media. Despite the lack of interest, we came together, identified the challenge and worked to find a solution.

Marion was inspired by our women and their efforts to better others’ lives around the world. She saw the caliber of people on our team. However, she noticed a slight disconnect from our vision and what was published online. She had seen us discussing our female leader’s projects, which are integral and amazing, but not the underlying foundation of the organization.

She asked what the principles of PWIC’s foundation were. I told her our organization is centered around women first and their lives, both personally and professionally. We truly care about our women in every area of their lives. Our main focus is to encourage, support and counsel each of our members through illness, adversity and life challenges. We provide nurturing, caring and guidance for our women, first. We encourage health and vibrancy, and assist members with the resources and information they need for humanitarian projects they have started around the globe.
Marion said, “I was amazed to see what PWIC women were doing around the globe with their projects. However, now that I understand the foundational principles of the organization, I can clearly see the differentiation between us and other companies!” After participating in editing of our blogs for months, Marion had hit the nail on the head. She actually “saw” the quality of relationships being built through PWIC, as well as the follow through caring, nurturing and counsel; things other companies do not provide. The following week Marion became a member of PWIC.

We knew it was time to step back and reanalyze our communication strategy. Marion’s prior work history included being an entrepreneur, a graphic designer, editor and public relations specialist. As we talked more, I learned she spent decades in marketing communications for billion dollar semiconductor manufacturing firms. She utilized her business skills to determine how best to get back to the basics of why we started PWIC and the principles it was founded on. We came together and found team members who could better assist in getting our message out on different social media platforms. We track our progress weekly. In doing so, we watch our message spread of supporting compassionate women leaders to make changes in more people’s lives to make a bigger impact in society.

Social Media Strategy

By communicating your social media plan and steps to accomplish it, you can increase the chances of your business’ success. For successful strategy implementation, we recommend you follow this 7 step process:
1. Obtain executive level support.
2. Identify a social media leader for implementation.
3. Identify a team for successful plan implementation.
4. Communicate your social media strategy to all team members.
5. Meet with your strategy team to discuss what’s working and what’s not.
6. Use SWOT Analysis to enhance social media efforts (Strengths, Weaknesses, Opportunities and Threats)
7. Brainstorm new ways, as well as platforms to get your message across.
8. Set your target goals and perform incremental measurements to view your success.

Creating and executing your social media strategy will increase the likelihood your social media investment will help create a long term competitive advantage for your organization.

“Caring for our women humanitarian leaders empowers them to create a better world!” ~Valeri Bocage

Ms. Marion Bieber

Join PWIC in our efforts to make the world better. Lead and be a champion! The added benefit is to build a highly admired personal and company brand.

Some of our Humanitarian Member Projects include (but are not limited to):

  • Assisting Burn Survivors
  • Stopping Human Trafficking
  • Reducing Recidivism
  • Aiding Children at Risk
  • Empowering Developing Countries
  • Working with the Homeless

With your help, we can expand our projects, uniting more women humanitarian leaders, helping them make a bigger impact in the world. We would love to hear about your vision and how its implementation is changing peoples’ lives.

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